Academic & Digital Transformation Specialist.
About
I work across digital marketing strategy, web development, and academic research. My experience is split between industry projects and academic research in digital technology and consumer psychology. I study how people actually behave online and leverage this knowledge for businesses.
More about meSelected Projects
Recent work.
Citizenshipped
Solo-built EdTech platform for citizenship test preparation across the UK, Canada, and the USA.
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Metoject
UI/UX design, design system, and ABPI-compliant medical copywriting for a UK-based injectable methotrexate brand.
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Drugmole
Pharmaceutical licensing intelligence platform normalising drug approval data across Canadian and US federal markets.
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Recent thinking.
The Five Pillars of SEO, Explained
A practitioner's breakdown of technical, on-page, content, off-page, and local SEO: what each does, why it matters, and how they work together.
Academic SEO: A Technical Guide for Journal Authors
Practical steps authors can take before, during, and after submission to improve Google Scholar rankings and search indexing.
HTML, CSS & JS: A Human Anatomy Approach
Learn how HTML, CSS, and JavaScript work together to build websites, explained through a practical human anatomy metaphor.