Services
Sharp thinking.
Practical results.
My work sits at the intersection of rigorous research and commercial reality. A PhD from Edinburgh and seven peer-reviewed publications are backed by a ten-year track record of shipping successful client projects.
Previous Clients
Services
Research & Advisory
Academic-grade consumer research and strategic guidance applied to real business problems. Published across leading journals including Psychology & Marketing and the Journal of Advertising Research, I bring genuine research rigour to commercial questions.
- Consumer research design & execution
- Market & competitive intelligence
- Strategic counsel & advisory
- Data interpretation & reporting
Web Design & Development
Full-stack web design and development from initial concept through to deployment. I design and build sites and applications that are fast, accessible, and built on solid technical foundations. Every product I have shipped has a real user base, not just a client handoff.
- UI/UX design (Figma)
- Full-stack development
- Performance & Core Web Vitals optimisation
- CMS integration & handover
Digital Marketing Strategy
Audit, positioning, channel strategy, and campaign frameworks grounded in consumer psychology and real market data. I examine how your audience actually behaves, then build around that.
- Full marketing audit
- Channel strategy & prioritisation
- Campaign frameworks & KPIs
- Competitor & market analysis
SEO
Technical SEO, on-page optimisation, and content strategy that compounds over time. Grounded in search intent and search engine mechanics, not vanity metrics or tactics that have long since stopped working.
- Technical SEO audit & remediation
- Keyword & intent research
- On-page optimisation
- Structured data & performance
Copywriting & Content
Clear, precise writing that serves its purpose. I have written for pharmaceutical clients under ABPI regulatory constraints, education institutions, SaaS platforms, and more, always with the specific audience and compliance requirements in mind.
- Website copy
- Medical & technical copywriting
- Long-form content & thought leadership
- Email & campaign copy
Training & Workshops
Practical training in digital marketing, SEO, content strategy, and analytics for teams and individuals. Drawing on both industry practice and teaching experience across multiple universities.
- Custom workshop design & delivery
- Team upskilling sessions
- Digital marketing fundamentals
- Strategy & planning workshops
Approach
How I work.
Understand
Every engagement begins with listening; your goals, your constraints, your audience. I do not apply templates.
Analyse
Rigorous examination of the data available: your platform, your market, your competitors, your current performance, your customers.
Strategise
A clear, specific plan of action with defined outcomes. No dense slide decks, only clear documents
Execute & Iterate
Strategy without execution is theory. I deliver, measure, and refine until the results are there.