Writing

Thinking out
loud.

Practical perspectives on digital marketing, consumer behaviour, technology, and the intersection of research and practice. Infrequent but worth reading.

htmlcssjavascript

HTML, CSS & JS: A Human Anatomy Approach

Learn how HTML, CSS, and JavaScript work together to build websites, explained through a practical human anatomy metaphor.

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The Five Pillars of SEO, Explained

A practitioner's breakdown of technical, on-page, content, off-page, and local SEO: what each does, why it matters, and how they work together.

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Academic SEO: A Technical Guide for Journal Authors

Practical steps authors can take before, during, and after submission to improve Google Scholar rankings and search indexing.

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